Legal
Privacy Policy
Last updated: 26 August 2026
Who We Are
VBE Wines ("we", "us", "our") operates this website, offering curated wines for sale by the bottle, by the case, and via our Cellar Club subscription. You can contact us at kelly@vinitywines.co.uk. We are the data controller responsible for your personal data under UK data protection law.
Information We Collect
We collect information you provide directly to us, such as your name, email address, delivery address, and phone number when you place an order, create an account, or join the Cellar Club. We also collect payment details, which are processed securely by our payment provider (Stripe) and never stored on our servers. When you browse the site we may automatically collect technical data such as your IP address, browser type, and pages visited, to keep the service secure and improve your experience.
How We Use Your Information
We use your personal data to process and deliver your orders, manage your account and Cellar Club subscription, communicate with you about your purchases, verify your age (you must be 18+ to purchase alcohol), prevent fraud, and meet our legal obligations. We may also use your email address to send you marketing about new releases and offers, but only where you have consented. You can opt out at any time using the unsubscribe link in any email.
Sharing Your Information
We share your data only with trusted partners who help us run our business: payment processors (Stripe), delivery couriers (to fulfil your order), and email providers (to send transactional and marketing emails you have requested). We never sell your personal data. We may disclose information where required by law or to protect our rights and the safety of others.
Cookies & Local Storage
We use local storage and cookies to remember your age verification, keep items in your basket, save your theme preference, and understand how the site is used. You can control or delete cookies through your browser settings, but some features of the site may not work correctly if they are disabled.
Data Retention
We keep your personal data only for as long as necessary to provide our services and to meet our legal and regulatory obligations, including records relating to alcohol sales and age verification. Order records are typically retained for six years for tax and accounting purposes.
Your Rights
Under UK data protection law you have the right to access the personal data we hold about you, request correction of inaccurate information, request deletion of your data (subject to legal retention requirements), restrict or object to processing, and request a copy of your data in a portable format. To exercise any of these rights, email us at kelly@vinitywines.co.uk.
Security
We take reasonable technical and organisational steps to protect your personal data, including encryption of data in transit and strict access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children
Our services are not directed at anyone under 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal data, please contact us and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at kelly@vinitywines.co.uk.